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Emerging Exporters Program

The City of Gold Coast’s Emerging Exporters Program assists businesses to develop export capabilities and explore international markets.

Export experts are engaged to deliver two variations of export training:

  1. Emerging Exporters Program – Driving Export Growth
  2. Emerging Exporters Program – Exporting Online

Who should attend the free training program?

This program is developed for Gold Coast businesses, new to export, and emerging exporters breaking into new markets and channels overseas.  The programs will enable business owners and staff of small and large companies to develop the skills and knowledge to develop and implement an export plan.

Which Program?

The workshops are more than training, there is practical hands on advice, with context and discussion around key topics. There is also scope for personal feedback and support through the Tradestart Gold Coast Export Adviser.

The Emerging Exporters Program – Driving Export Growth supports the business to develop and grow traditional offline export sales. It covers:

  • How and why to export – resourcing and expectations
  • Where to export – market validation and selection
  • Market entry strategies across markets and cultures
  • Critical success factors in detail – financing, legal, IP, documentation, logistics, distribution
  • Marketing and sales overseas – pricing, branding, pitching, reaching customers, converting sales
  • Visiting the region – trade show, leveraging trade agencies and networks
  • Launching a product – offline and leveraging online tools

The Emerging Exporters Program – Exporting Online supports the business to develop and grow export sales through online channels and e-commerce platforms. It covers:

  • Driving international website traffic and sales
  • Processing and fulfilling international payments and delivery
  • Regulations, documentation and legal issues for online export sales
  • Automating trade show follow up and partner training
  • Launching a product in a market online and offline
  • Markets focus – USA, Japan and Korea
  • Launching a product – offline and leveraging online tools

Program delivery

Both programs will have group workshops, and are comprised of 4 x 3 hour sessions. Each workshop is delivered a fortnight apart to allow for learning and implementation in between.

Workshops include real life examples, and are highly interactive. Participants are encouraged to share their experiences and learn from the group.

The workshop masterclasses will be delivered throughout 2016 and 2017.

Program dates

Emerging Exporters Program – Driving Export Growth

Venue: Skypoint, Q1

Thursday 20th October 2016, 9am -12pm

Thursday 3rd November 2016, 9am – 12pm

Thursday 17th November 2016, 9am-12pm

Tuesday 29th  November 2016, 9am – 12pm

Emerging Exporters Program – Exporting Online

Venue: TBA

Wednesday 5th April 2017, 9am-12pm

Wednesday 19th April 2017, 9am-12pm

Wednesday 3rd May 2017, 9am-12pm

Wednesday 17th May 2017, 9am-12pm


Complete the online application form to register your interest for the next programs or contact the City of Gold Coast for more information.

The business programs are designed to primarily support high growth potential businesses and acceptance into the program will be based on this criteria.

If this program isn’t right for your business, we encourage you to consider the Online Business Program, Growth Accelerator Program, Supply Chain Development Program or the International Trade and Investment Program.

develop a successful export strategy

and tools to identify global opportunities

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